Achieving a 9.1:1 ROAS with a modest ad spend of $3,500.
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Easy Frames – A Melbourne-based steel solutions company. Providing end-to-end steel solutions, from detailing and fabricating to delivery and installation.
1. Exceed the company’s existing record of 5 qualified leads in a month.
2. Capture high-ticket leads with a restricted ad spend budget.
3. Identify effective ads with a limited testing budget.
Generated 64 qualified leads, an 1180% increase from their usual monthly figure.
With a conversion of 5% the expected ROI is 540% (9.1:1 ROAS)
The campaign concluded with a total qualified lead value (potential profit) of over $627K+ in a month.
Phase 1 – Initial Audit:
Initial Audit: Our starting point was a comprehensive marketing audit. This gave us insights into Easy Frames’ market position, their target audience, and competitor landscape.
Phase 2 – Brand Messaging:
Brand messaging is important to us. Our focus was to ensure the ads communicate the essence of Easy Frames – their professionalism and comprehensive service. This was about aligning with their brand and ensuring the audience understands their value.
Phase 3 – Strategic Testing:
Easy Frames was new to Facebook and Instagram ads. Without an installed pixel, retargeting was a challenge. We turned to lookalike audiences based on their customer lists. We ran a variety of tests to determine what worked best, adjusting regularly based on performance.
The campaign for Easy Frames was notably successful, surpassing our initial objectives. The tangible outcomes and the significant rise in leads underscored this success. The client expressed strong satisfaction with the results, reinforcing the effectiveness of our approach. The results laid a foundation for future collaborations, and with the data gathered, we’re prepared for the next steps.
TENBO DIGITAL by Tenbo Creative PTY LTD
– Australian Company Number 665 556 070
Email: hello@tenbodigital.com
Phone: +61 483 915 008
TENBO DIGITAL by Tenbo Creative PTY LTD
– Australian Company Number 665 556 070
Email: hello@tenbodigital.com
Phone: +61 483 915 008
